Privacy policy

Privacy Policy

Last updated: July 12, 2025

Overview

Brand my Bitch operates the websites www.brandmybitch.com and www.brandmybitch.co.uk, along with related services, content, features, tools, and products (collectively, the "Services"). Our Services, powered by Shopify, provide a curated shopping experience for custom temporary tattoos designed for adults aged 18 and over. This Privacy Policy explains how Brand my Bitch ("we," "us," or "our") collects, uses, stores, and discloses your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. It also outlines your rights regarding your personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, you must not use our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

When we refer to "personal information," we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot be linked to you. Depending on how you interact with our Services, where you reside, and as permitted by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact Details: Name, shipping address, billing address, phone number, and email address.
  • Financial Information: Credit card, debit card, or other payment method details, transaction details, and payment confirmation.
  • Account Information: Username, password, security questions, and preferences or settings.
  • Transaction Information: Details about items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as past transaction history.
  • Custom Content: Text or designs (e.g., social media handles) you submit for custom temporary tattoos, which you warrant are not copyrighted.
  • Communications with Us: Information you provide when contacting us, such as through customer support inquiries.
  • Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage Information: Data about your interactions with our Services, including how and when you navigate or use our websites.

How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from You: When you create an account, place an order, submit custom content, communicate with us, or otherwise provide information through our Services.
  • Automatically through the Services: Via your device when you visit our websites or use our Services, including through cookies, web beacons, and similar technologies (see "Cookies and Tracking Technologies" below).
  • From Shopify and Service Providers: From Shopify, which powers our Services, and other third-party providers (e.g., payment processors, shipping partners) who collect or process data on our behalf.
  • From Other Third Parties: From business or marketing partners, or other third-party sources, as permitted by law.

How We Use Your Personal Information

We use your personal information for the following purposes, depending on your interactions with our Services and as permitted by applicable law:

  • Provide and Fulfill Services: To process orders, payments, and shipping; fulfill custom tattoo orders; manage your account; process returns or exchanges (where applicable under our Refund Policy); and provide customer support.
  • Personalize Your Experience: To tailor recommendations, remember preferences, and enhance your shopping experience based on your interactions, such as items viewed or purchased.
  • Marketing and Advertising: To send promotional emails, text messages, or postal mail about our products, and to display targeted ads on our Services or third-party platforms based on your activity (e.g., items added to your cart). You may opt out of marketing communications at any time (see "Your Rights and Choices" below).
  • Security and Fraud Prevention: To authenticate your account, secure payments, detect and prevent fraudulent or illegal activity, and protect our Services and users.
  • Communication: To respond to inquiries, provide customer support, and maintain our relationship with you.
  • Legal and Compliance: To comply with legal obligations, respond to legal requests (e.g., from law enforcement), investigate potential violations of our Terms of Service, and protect our rights or those of our users.
  • Improve Services: To analyze usage patterns, improve our Services, and enhance website functionality.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, as described below and subject to this Privacy Policy:

  • With Shopify: As our e-commerce platform provider, Shopify processes personal information to enable our Services, such as hosting our website, processing payments, and analyzing usage data. Shopify may share your information with its affiliates or third parties to provide these services, as outlined in Shopify’s Privacy Policy (available at https://privacy.shopify.com/en).
  • With Specialized Partners: We share information with trusted partners who handle manufacturing, fulfillment, and shipping of our custom temporary tattoos. These partners receive only the minimum data necessary to fulfill your orders (e.g., shipping address, custom content) and are obligated to comply with applicable data protection laws.
  • With Service Providers: We engage third-party vendors for services such as payment processing, data analytics, customer support, cloud storage, and marketing. These providers are contractually required to protect your information and use it only for the purposes we specify.
  • With Business and Marketing Partners: We may share data with partners to deliver targeted advertising or marketing campaigns, in accordance with their privacy policies. You may opt out of such sharing for targeted advertising (see "Your Rights and Choices" below).
  • With Your Consent: When you direct us to share information, such as through social media integrations or when requesting shipping to a third party.
  • For Legal or Business Purposes: To comply with legal obligations, respond to lawful requests (e.g., subpoenas), enforce our Terms of Service, or protect our rights, users, or Services, including in connection with business transactions like mergers or acquisitions.

Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience and collect usage data. Cookies are small files stored on your device that help us provide functionality, analyze performance, and personalize content. The types of cookies we use include:

  • Website Functionality Cookies: Enable browsing and features like shopping carts and wishlists.
  • Analytics Cookies: Measure and analyze how customers use our Services to improve functionality.
  • Preference Cookies: Remember your settings (e.g., language, username) for a personalized experience.
  • Targeting/Advertising Cookies: Deliver relevant ads and limit ad frequency, based on your activity.

By using our Services, you consent to our use of these cookies. You can manage cookie preferences through your browser settings or by visiting www.aboutcookies.org for guidance. Disabling cookies may limit access to certain features of our Services.

Children’s Data

Our Services are intended for adults aged 18 and over and are not directed at children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@brandmybitch.com to request deletion. As of July 12, 2025, we do not "sell" or "share" personal information of individuals under 16 years old, as defined by applicable law.

Security and Retention

We implement reasonable organizational, technical, and administrative measures, such as Secure Socket Layer (SSL) encryption, to protect your personal information. However, no system is 100% secure, and we cannot guarantee absolute security, particularly during data transmission. You are responsible for maintaining the confidentiality of your account credentials and avoiding sharing sensitive information via unsecure channels.

We retain your personal information for as long as necessary to provide our Services, maintain your account, comply with legal obligations, resolve disputes, or enforce our agreements. Retention periods vary based on the type of data and purpose (e.g., transaction records may be kept for legal compliance). When no longer needed, we securely delete or anonymize your information, subject to applicable laws.

Your Rights and Choices

Depending on your location (e.g., UK, EU, or other jurisdictions), you may have the following rights regarding your personal information, subject to applicable laws and certain exceptions:

  • Access/Know: Request access to the personal information we hold about you.
  • Delete: Request deletion of your personal information.
  • Correct: Request correction of inaccurate personal information.
  • Portability: Request a copy of your personal information or its transfer to a third party, where feasible.
  • Opt Out of Sale/Sharing for Targeted Advertising: Opt out of the "sale" or "sharing" of your personal information for targeted advertising, as defined by applicable laws. You can exercise this right via Shopify’s Privacy Portal (https://privacy.shopify.com/en). If your browser sends a Global Privacy Control (GPC) signal, we will treat it as an opt-out request for that device/browser, and, if linked to a Shopify account, for that account.
  • Manage Communication Preferences: Opt out of promotional emails using the unsubscribe link in our emails. Non-promotional communications (e.g., order confirmations) will continue.
  • UK/EU-Specific Rights:
    • Object to Processing: Request that we stop or restrict processing your information for certain purposes.
    • Withdraw Consent: Withdraw consent for processing where we rely on it, without affecting prior lawful processing.

To exercise these rights, contact us at hello@brandmybitch.com or update your account settings where applicable. We may verify your identity before processing requests. You may designate an authorized agent to submit requests on your behalf, provided they provide proof of authorization and we may verify your identity directly. We will respond to requests within the timeframes required by law and will not discriminate against you for exercising your rights.

To learn more about Shopify’s data practices or exercise rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

Complaints

If you have concerns about how we process your personal information, please contact us at hello@brandmybitch.com. If you are in the UK or EEA, you may appeal our decision or lodge a complaint with your local data protection authority, such as the UK Information Commissioner’s Office (https://ico.org.uk) or an EEA supervisory authority.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence, including by Shopify or our specialized partners in countries like the USA, Canada, or Australia. For transfers from the UK or EEA, we rely on mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK agreements to ensure adequate protection, unless the destination country is deemed to provide an adequate level of protection by relevant authorities.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms (e.g., social media integrations). We are not responsible for the privacy practices, security, or content of these sites. Please review their privacy policies before providing information. Information you share on public or semi-public platforms, including through our Services, may be viewable by others without limitation.

Relationship with Shopify

Our Services are powered by Shopify, which collects and processes personal information to provide and improve our Services, such as hosting our website, processing payments, and analyzing usage. Shopify may share your information with its affiliates or third parties to deliver these services, as detailed in Shopify’s Privacy Policy (https://privacy.shopify.com/en). Shopify may also use data from your interactions with our Services and other merchants to enhance its features, in which case Shopify acts as the data controller. For questions about Shopify’s data practices, contact Shopify directly or visit their Privacy Portal.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. We will post updates on our website, update the "Last updated" date, and provide notice as required by law. Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.

Contact

For questions about this Privacy Policy, to exercise your rights, or to report concerns, please contact us at:

Brand my Bitch
Email: hello@brandmybitch.com

Address: 13 Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom

For data protection purposes, Brand my Bitch is the data controller of your personal information, except where Shopify acts as the data controller for certain processing activities (see "Relationship with Shopify" above).